In a world dominated by digital streaming and perfect pixels, the resurgence of analog film is a fascinating phenomenon. It's a journey back in time, a return to the roots of cinema, and a testament to the enduring appeal of the physical and tangible.
The Odyssey, a mythical epic directed by Christopher Nolan, has become a catalyst for this analog revival. With its release, a select few cinemas worldwide, including the iconic IMAX Melbourne, have embraced the challenge of presenting the film in its intended glory: IMAX 70mm. This format, a relic of the past, has become a sought-after experience, attracting cinephiles from near and far.
What makes this particularly intriguing is the dedication required to showcase such a format. Projectionists like Dan Drobik, the IMAX technical manager, play a crucial role. They thread the 17-kilometer-long film reel by hand for each screening, a laborious task that adds to the authenticity of the experience.
"It's part of the magic," Drobik explains. "You get blips, dust, and the whir of the projector. It's raw and real." This imperfection, he argues, is what sets analog film apart from the pristine digital realm.
The appeal of analog film, especially in the wake of COVID-19, is a yearning for a simpler, more tactile entertainment experience. People are seeking an escape from the sterile perfection of digital streaming, craving the warmth and imperfection of physical media.
"It's like the difference between vinyl and CDs," Drobik says. "Film has an earthier feel, a natural warmth that digital has lost. People want to recapture that feeling."
This trend is not limited to IMAX 70mm. Standard 70mm and 35mm film screenings are also experiencing a surge, with Australian cinemas like the Ritz, Rivoli, and Astor joining the movement. The Astor, in particular, uses an original changeover projector, adding an extra layer of authenticity to the viewing experience.
Jeremy Fee, general manager of IMAX Melbourne, notes that the majority of attendees are in their 20s and 30s, a demographic that is surprisingly engaged with film formats and the choices of filmmakers. "They're interested in the craft," he says. "They want to see the film as the director intended."
Fee believes this trend is more than just nostalgia. It's a sign of a new premium cinema experience, with more filmmakers choosing analog formats and cinemas investing in projection training. "It's a frontier," he says. "This resurgence is here to stay."
To enhance the experience, cinemas are offering unique events and attractions. Palace Cinema, for instance, has developed 'sword and sandal preshows' and bespoke cocktails, while Cinema Nova hosted a four-week book club event with leading academics discussing Homer's epic poem.
"People want the full experience," Drobik concludes. "They're seeking singular, memorable events."
As The Odyssey hits Australian cinemas on July 16th, it's clear that this analog revival is more than just a trend. It's a movement, a celebration of the past, and a promise of unique, immersive cinematic experiences.
